Reblog: A wrong cover and a revamp – case study of rebranding an indie novel

Great article, lots to learn, and Lindy Moone mentioned her wonderful new cover for Thief’s Odyssey in the comments.

Nail Your Novel

bookshop 12 april 023 smlYou know my bookseller friend Peter Snell, of Barton’s in Leatherhead? (He’s the co-host of our Surrey Hills Radio show So You Want To be A Writer.) Peter is a staunch supporter of indie authors, and he mentioned to me that he’d been talking to an indie writer I know who wanted advice on revamping her novel cover.

Oh you mean Alison Ripley Cubitt, I said. Her science fiction novel?

It’s not science fiction, said Peter. It’s a contemporary eco-thriller.

And therein lay Alison’s biggest problem.

So how did she end up with a cover that sent the wrong message? How was she persuaded to change it – because she’d made that choice for a good reason. And what did she change it to?

I thought this would make a useful case study. Publishers often rebrand covers if they keep a title in print a long time, and…

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