Attention author friends. If you can only listen to one podcast episode about self-publishing, this would be the episode.
*Update: forgot the link* –> http://rockingselfpublishing.com/
1) keywords — heavily, exhaustively (around the 50% mark in the podcast)
2) how he broke the cycle of sales bumps after promos (followed by declines).
3) mailing lists, how to deal with them smartly
4) permafree a little bit, but nothing he’s done relies on permafree